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Farmdrop – Green Black Friday

  • Sergio Montanino

Farmdrop was an online grocer with a focus on food sourced from local farmers, fishermen, and other producers. The company provided fresh, organic, and ethically sourced food and products across Greater London and surrounding counties. I took part in their 2020 Green Friday Campaign, which launched a 'thoughtful purchasing' statement for social media on Black Friday. The aim was to share an alternative message around the bigger impact every purchase has on people and the planet. I led the development of the creative copy that would be used on SoMe platforms, along with a thought statement, working directly with Farmdrop's Marketing Director.

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