Fashion Communications Project

My group and I had to create a campaign for a brand. We chose Art School who are a design duo focussing on non-binary fashion. Our aims and objectives were to increase brand awareness, increase consumer engagement, increase traffic to the website and increase social media engagement. Below is an example of one of the photographs from the lookbook and the video. Alongside these assets, we had a social media account, a website where we'd organised exhibitions around the country, and we also did some Guerrilla Marketing.