Three’s 5G multi-sensory fashion show and AR model of Adwoa Aboah
Invitees to this fashion event didn’t just see the cuts and colours of next season. They heard, felt and even smelt the scent of visionary style. 3D audio, haptic feedback, a 46 metre projection the length of the runway. There was even an array of aromas to blow your senses, as well as your mind.
And it didn’t stop there. The show culminated with Adwoa walking the runway, while she watched from the FROW. Yes, you read that right. 106 synchronised cameras created a 3D volumetric version of the Vogue cover star to showcase how 5G can transform fashion.
The project has gone onto win a plethora of different awards including: Sponsorship Activation of The Year at The Drum Experience Awards, A PRCA DARE Award and a LOVIE award for best use of AR.