Rixo are London College of Fashion graduates Henrietta Rix and Orlagh McClosky, who came to see Fashion Innovation Agency to innovate how they showed their work at presentations. They created an augmented reality catwalk, showcasing life-sized holograms of models adorned in pieces from RIXO London’s new season collection, granting users a front row seat to their own personal fashion show, on demand, in their living room. As new designs become available, the platform allows users to receive and project them with their smartphones. The entire experience creates an exciting and innovative new medium for online fashion retail.