Fashion Live Project - Masters Project

  • Maria Georgia

Industry Live Brief: Global Fashion Industry For Business Project for the Farfetch E-commerce tech platform. This project explored the footprint within the global technology destination for luxury with a core aim of connecting the consumer with the curators and creators. There has been a pivot towards the younger tech-savvy consumer within the APAC regions, with a focus on tailoring digital content and also improving the online shopping experience whilst venturing into new territories .