This introductory online course covers the basics of fashion promotion, with an emphasis on retail and PR. It provides guidance, advice and best practice on opening a fashion store or line, including the different ways that men and women shop and a look at brand formula. The course follows the path of ideas and trends as they filter down from women’s wear through to home wear, and looks at the four fashion powerhouses of New York, London, Paris and Milan, as well as the world’s emerging fashion weeks, from Lagos to Sao Paolo. You’ll learn about the six basic market sectors, and the importance of picking the correct location and finding a ‘creative cluster’. There’s advice on how to best reach your customers, whether you’re producing effective store windows, tying in with popular events or holding your own. And there are essential tips on taking your business online, with a look at blogs and bloggers, Search Engine Optimisation and Google page ranking. Wherever you are on your learning journey, you are sure to learn something