Fashion Revolution | Changing The Sustainable Face

On a live brief with Fashion Revolution, we had been given the task of creating a contemporary, timely campaign to encourage grassroots action that will resonate with the existing and new Fashion Revolution Audience.

Throughout my research, I found that there was often a ‘stereotype’ surrounding sustainability. This stereotype often puts people off the concept as they didn’t find it related to them and their style. My campaign aimed to change this, and show how people of all ages, styles and genders can be sustainable. I presented my idea through a campaign poster, a photography publication, a presentation for which the slides for and a film.
CAMPAIGN POSTER
PR PRESENTATION SLIDES
EXAMPLE OF BRANDED CONTENT
FILM STORYBOARD
PHOTOGRAPHY - shot edited and styled by me, to go in the branded content for my campaign.

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