This was my final year university project. I set out to produce a form of fashion video that innovates fashion marketing. With the plan to produce a fashion film that ties in with product information, the intention is to better my understanding of the process to develop a form of fashion marketing.
Not only does this fashion film focusing on the abstract designs, but also the visual experience of the story told within the film. This project documents the research and inspiration to develop the fashion film. It looks into the process of identifying the target market of 16 to 25 year old females and the influences that construct the content. It guides the stages of connecting the target market to the concept of Spring / Summer 2014 trends, through the communication of the idea’s visual connotations in the theme.