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Fat and Faggot. In case of emergency love yourself.

“Fat and Faggot. In case of emergency love yourself” was born in September for a blog I made which I started with few posts and then I left in a corner. So I took it and use it as fundamental element of my whole campaign.
It's won't be a protest for gay rights or an analyse of the obesity in the world but a real support for those people who still don't believe in themselves.
The campaign has been developed to reach the audience and help them to build up their confidence with the aim to accept what they are.

The do-it-yourself emergency box can be downloaded and printed. It also possible download the guide cards with notes and advices.
The idea of the do-it-yourself emergency kit is great and it makes understand how a campaign can be addressed in different

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