Fat Face came to me to create some social media videos to help capture a new younger audience for them, whilst still keeping in line with their brand essence of authenticity. The goal of the videos was to showcase a range of new products for there autumn line of clothing and create several different videos which would sit on social media platforms. The key to these videos was to create content that was simple, striking and captivating in order to capture a social audience which often has a short attention span.