Fava Mill: Protein powered Finnish food

Fava Mill manufactures an innovative range of protein rich foods using the Finnish fava bean, bringing balanced, tasty, ethical food to the vegetarian market. Verso Food Oy launched the product line in Finland under local branding, selling their product as ‘Verso - Fava Bean Granola’. They approached us to develop a strong name, brand and packaging system designed for a global market, allowing them to expand the product line in the future. We created the master brand ‘Fava Mill’ to cover the entire future range. A metallic prime brand colour is applied consistently to the top half of the range, while bright, fresh colours distinguish each distinct flavour, with bowl-shaped die cut window to display the granola. Key messages were created and illustrated alongside custom icons on each pack. Fava Mill is beginning their expansion in the United Kingdom, Netherlands and Sweden with a fresh brand and cut-through packaging. Using our brand toolkit, Fava Mill will design further products and develop their website with local partners.