FEBREZE CAR - ROADTRIP FROM SMELL
Our task was to prove that Febreze can keep the air in cars fresh under any condition.
We sent three British guys on an 18 days real time journey across Europe, during which they faced several smelly challenges. After each challenge they picked up unexpected passengers, who judged the freshness of the air in the car.
Each episode was shot, edited, and uploaded within 24 hours. Viewers could experience the journey online, follow the car and communicate with the drivers.