Fedrigoni x Dalston's

The brief: To create a physical, tactile campaign to super-size awareness for Dalston’s with Fedrigoni paper at the heart of it. My approach to this included a 'pop up' sculpture event made entirely of paper, that introduced a collection of limited edition FXD mocktails. The event would be placed in a populated area with a lot of foot traffic, offering free samples of the limited edition​ drinks, mocktail recipes to create homemade mocktails and a complimentary coaster. I created posters to promote the event and designed the limited edition mocktail cans.