Feelgood

Feelgood is anything but an ordinary beauty brand. Described by the owner as a wellness platform, it also required anything but a standard approach to visual identification. We worked on two brand declinations simultaneously: one dedicated to the visual identity for the beauty products, the other on its adaptation for its space: a customised community space / day spa in Lisbon, Portugal. The idea for a visual identification came from millennial nostalgia (the owner grew up in the 90’s) and is based on the playful, cheerful typography which includes open type stylistic alternates. We paid an especially strong attention to colours and introduced a wide palette with a spectrum of usage possibilities for future product and space design.