Fenty Beauty by Rihanna, Boots HQ & employee launch .

  • James Barnes
  • Naomi Handal
  • Aarron Taylor

‘Experience the most hyped beauty brand launch in years’

Backlash created a trade kit designed to support the high profile nationwide launch of Fenty beauty by Rihanna at Boots employee events. This premium brand space was designed to create impact at Boots’ head office which lead to a massive queue of ‘hyped’ employees on the day.

Staff were offered makeovers, goody bags and experience first-hand the unique brand attitude. The kit was then toured to smaller Boots conferences and award ceremonies around the UK.