Fenty Fragrance Renaissance "Rebirth" Promotions

The new campaign idea is to build on top of the strong existing relationship with the audience. The message is to demolish the ever-longing male gaze and its impacts on women; the campaign is to support women and empower them to create their own story in their eyes. The visuals for the campaign are in the style of Renaissance art, so the models would be captured in the form of iconic paintings that famous male artists produced, but the models have a say in the way that they want to be captured in the form of the chosen theme. This message will resonate with the audience as the brand cares about the women's movement and wants to teach future generations of history not to repeat it. The best way to promote this idea would be to use photographers Daniel Sachon and Charlotte Rutherford. There will be a launch party at “Sunken Garden." It does have a history that is connected to Princess Dianna, who was a woman who wrote her own story as well, and it has a renaissance-historic feel to the location. This will be promoted via social media platforms and, if promoted properly, will have similar results to Superbowl LVII and LVIII campaigns and past campaigns. Contact me to get full details of the report.