Fetch By Hunter - Final Campaign

  • Chloe Caulton
Introducing Fetch the new dog ‘centric’ social space on behalf of the British brand Hunter. Fetch is set out to create something unique to meet dogs and their owner’s needs. The concept enables dog owners to enjoy a place for their hounds that has more to offer than just dog treats and water. A blend of play, socialising with other dogs and excellent food and drinks for the humans to enjoy in beautifully designed contemporary space. Dog owners want more for their pampered pets and Fetch caters for that. It is a positive environment, it aims to provide a happy, healthy space for dogs and their owners to connect. Aimed at giving millennial dog ‘mums and dads’ a dog ‘humanised’ experience they have always desired and at the same time caters to their dog spending habits. This is about freedom and fun.
UK pet owners see their dog as their everything, especially Millennials. They are like their children; however, people struggle to f nd places where they can eat, drink and socialise with friends but also enable their dog to have fun and encourage natural behaviour. Dog owners want their dogs to feel appreciated, not just tolerated. There may be dogfriendly places that allow dogs in but they are not specif cally designed or catered for dogs. Fetch is human-friendly and it is absolutely dog-orientated. Not only is this concept a fun socialising space for dog owners but it is great for their mental health.”Spending just 15-30 minutes with a lovable dog can leave you feeling more relaxed and calm and relieve everyday stress. Overall, spending time with a dog can make you a happier person” (BorrowMyDoggy.com, 2020). Spending time with dogs is not only benef ting people physically but also psychologically.
A truly Instagramable space that is playful in a uniquely Hunter way. It has an open plan layout, the design theme is all about reinventing the British countryside with an urban feel, taking inspiration from the flagship stores. Throughout the space is polished concrete flooring complemented by the accents of colour blended with natural materials, including striking gabion dry stone walls and silver birch trunks bringing the outdoors in.