Fetish Week London 2015 - 2020

I lead the strategy, creative look and feel, marketing plan and experiential for Recon's biggest event of the year, taking place annually over 7-10 days from 2015-2020. The aim was always to reaffirm the Recon brand and drive engagement/memebership sales. Create excitement and buzz for a well established event online and amongst the fetish community. Grab the attention of fans of fetish and the fetish curious in order to sell out tickets and grow revenue year on year. Promotional material produced: - Website and social media assets - Promo videos - Printed brochure - Fly posters - Official Fetish Week London t-shirt - Co-branded sponsored merchandise Key achievements: - 223% total growth in revenue generated from Fetish Week London events, averaging 22% growth year on year. - 47% total growth in flagship live event attendance, averaging 7% growth year on year.