Fever-Tree Tonics: PRODUCT | PUBLICITY

  • Zara de Haldevang
Challenger brand, Fever-Tree Tonics, is new to the market + wants to grow product sales

NEED: We identify the brand first needs to build trust amongst trade + consumers, then highly targeted awareness to drive purchase

EXPERTISE: We deliver the brand’s first 2 year product placement media campaign that secures over 200 Tier A media articles

VALUE: Major UK orders from Waitrose, Tesco, Sainsbury’s, international roll out | 5 years later Fever-Tree Tonics sells £62m share