The Fifth Element - Science Technology and Process in Design - 30 cutting edge projects.

Since we started we've been getting excited about designers using new technologies in their work. In fact it's probably one of the main reasons that we got started.

Those designers who look to current thought in the sciences, technology, new materials, nature and very new ideas to deliver products, experiences and services that instigate and anticipate change in our day to day landscapes. We've always known that however challenging these ideas might initially seem that if you put good ideas in front of people they will respond positively.

This year we are launching a dedicated platform for this work, The Fifth Element.

Including work from Alex Duffner , Andrew Knott, Ariane Prin, Camilla Barnard, Emily Evans, Eva Nazarova , Florian Dussopot Josh Barnes , Jennifer Crouch, Kaddie Rothe , Lina Piatsiou, Masami Charlotte Lavault, Patrick Stevenson Keating, Studio 801.