Figures of The Future (Lego)

A campaign to re-engage teenagers with the LEGO® brand by giving them a platform to speak out on issues they care about, through the creation and personalisation of their own LEGO® minifigure. By doing so they are joining a virtual movement to rebuild the world, with every member of the movement being shown to the world on interactive digital billboards. ‘Figures of the Future’ gives young people a voice, helping them to raise awareness for the cause that matters to them most; and by providing them with the oppurtunity to donate to a charity that supports that cause, they can make even more of a difference. Entry for the D&AD New Blood 2020