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Filson, by the Water's Edge - Wilderness Festival 2017

Filson UK travelled to Cornbury Park, Oxfordshire, to participate in Wilderness Festival 2017. As an excercise to demonstrate Filson's authentic placement in outdoor environments, Filson worked with Live Nation to develop a brand activation next to the location's iconic lakes. A bespoke, rustic fishing hut was designed and built from materials sympathetic of Filson's aesthetic, which hosted an abundant itinerary of activities during the four days; crayfish cooking with Hunter Gather Cook, spoon carving and hazel bow making workshops, talks with intrepid adventurers, axe throwing, plus storytelling and acoustic music around evening campfires.

Project Tags

  • Festival
  • Experiential Design
  • Experiential Events
  • Branding
  • Brand Activation
  • Brand Awareness
  • Consumer engagement
  • advocacy
  • Marketing
  • Events Management

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