FINAL COLLECTION - EVEN COWGIRLS GET THE BLUES

  • Danielle Jupp

‘Even cowgirls get the blues’ pays homage to early 1940’s American western work-wear that still has an enduring influence across the globe. This collection brings new life to the traditional ‘Western’ cowgirl attire through the use of cut; contrast and silhouette, injecting a prairie-chic feel into the once masculine structured silhouettes of the past. Being named after the iconic Gus Van Sant film, the collection screams western vibes from the get-go! Using black and white “westerns” of the 1940’s as a starting point, the collection portrays a unique take on what western fashion is known as today. Aimed at women looking for more flare and difference in their denim wardrobe, this trans seasonal collection offers unique pieces that are wearable and timeless. Lifting denim from its classic blue jean connotations this collection brings new life to the classic cloth and western scene.