Final Major Project Follow On - The Samantha Collection

Brand Ethos: Inspired by individual consumers and elements of which they desire within their fashion purchases, Mabel looks to the evident change in the couture market and delivers a remarkable service and experience to break the stereotypes within bespoke design. Focusing on a niche market within womenswear, Mable designs garments that are representative of a single consumers identity through textiles techniques such as; embellishment, embroidery and print. Mood: Creating a mood inspired by the art of Jazz music, Mabel has designed a range for the ‘Mother of the Bride’. Looking for something personal and sophisticated whilst fun and purposeful, this mother of the bride desires an outfit inspired by the theme of her daughter’s wedding. Taking place in the 1920’s the jazz age inspired the ‘Art Deco Movement’, designs created by this movement consisted of aspects such as; colours taken from Fauvism art, shapes developed from the Vienna Secession and materials such as Ebony and Ivory were used.