Financial Times GOgreen Campaign

Conceptual campaign proposal incorporating layout design, publishing, copy, digital print, PR+ In light of COP26 conference and the advancing considerations re climate change and conservation of the planet Idea: to have a limited run print of the infamous Financial Times (FT) In pastel green paper, as opposed to the salmon-pink shade. This would attract a new, younger audience who are economically-financially curious, environmental conscious and benefit the publication by rallying more readers of a broader field.