FINERFINER
is a Modern British resale marketplace for works of art and design that emerged at the Sotheby's Institute of Art. They're soon to soft-launch with a lineup of seriously covetable art, furniture and home accessories. During the creative process, we researched many typographic examples using a serif and san serif combination to illustrate how the classical sits with the contemporary.
Once Lizzie approved a visual direction we got to work by creating lots of different logo sketches; a few can be seen below:
We then created a unique visual identity which evokes the diverse and unique offerings of the FINERFINER platform while reflecting its creative ethos.
These visuals, along with a bold colour palette, are implemented across a range of digital and print merchandise. The FINERFINER brand offers the feeling of long-lasting value, simple elegance and a quality that is strong, credible and dynamic.
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http://finerfiner.com
