'Fiore isn't like other brands' Fiore is sustainable and organic, but this isn't their main focus point in terms of design! They aim to be the go-to-natural deodorant for the modern woman on the run, and green for organic can be a little boring? The brief was to develop a bright, trendy colour palette that will catch the eye of Fiore's target audience, a 20-something year old woman. Keeping it modern, fresh, feminine and fuss-free ✨