Firebox - Christmas campaign

Firebox was looking to create an original piece of content that would cut through a crowded marketplace over the Christmas period. The creative was all about the REACTION and the main 15” video captures this moment with a mix of live-action and animation before bringing the full FIREBOX hyper world to life in full-blown animation. With the talented animator Nelly Michenaud, we also created a series of characters to figure on the client's website. https://www.firebox.com/christmas-gifts/t381