Firetrap Rebrand

Rebranding Firetrap to make it a current and trendy brand that will appeal to the youth. My focus was to make the brand edgy and challenge the youth to be adventurous. I created the heart of the brand to be focused on adventure, danger and fun and used the old rock and roll spirit of the brand to inspire the new urban modern day twist, with confidence, strength and rebellion. I want the brand to be a lifestyle, and represent the London lifestyle and youth.