Fitbit - The 2020 Stress Symphony
Project Lead for all production from the track, the video production and shoot production. Delivering assets across EMEA for France, Germany, Ireland & UK
What is the Fitbit Stress Symphony?
The Fitbit Stress Symphony enables people to experience an emotional journey through 2020. To create the score of music, Fitbit researchers looked at a combination[2] of deidentified and aggregated Fitbit data from users located in the UK from 1st January to 6th September 2020 that assessed users average active minutes, sleep duration, and resting heart rate, as well as UK search trends and social media sentiment.
Renowned composer and conductor, Ben Palmer, and producer and sound designer, Aston Rudi, translated all of this data into an epic, emotive, and original composition. Recorded at the iconic Barbican Centre in London, in compliance with COVID-19 safety precautions, the score of music is a unique symphony, blending a powerful live 20-piece orchestra, courtesy of the Covent Garden Sinfonia conducted by Palmer, with an urban electronic sound from Aston.
Stress levels fluctuate, just like a piece of music, but unlike music, the impact of stress is often invisible and unconscious. Recognising stress is a key way to help you manage it more effectively and can positively contribute to your overall health and wellbeing.
CREDITS
THE CLIENT: Fitbit (Joanne Savage, Amy Lyons, Lucy Sheehan, Harriet Cameron Little)
CREATIVE AGENCY: The Harbour Collective
CREATIVE PARTNER: Mick Mahoney
STRATEGY PARTNER: Kev Chesters
CLIENT PARTNER: M-L Robinson
PROJECT MANAGER: Maddy Macrae
CREATIVE DIRECTORS (PRETTYGREEN): Emma Grace / Emma Carson
PRODUCTION PARTNER: The Producers
PROJECT DIRECTOR: Emily Koppit
EXEC. PRODUCER: Amelia Farhang
PR LEAD: Kate Gard
ACCOUNT DIRECTOR: Chris Batchelor
DIRECTOR: Harry Cauty
COMPOSER/CONDUCTOR: Ben Palmer
SOUND DESIGN & PRODUCTION: Aston Rudi
ORCHESTRA: Covent Garden Sinfonia
Project Tags
Companies
Pretty Green PR
- Marketing & PR
