Fitbit x Adidas City runs Activation and Social Media Campaign

Working with Fitbit, we created social media posts to generate awareness for their partnership with Adidas at the City runs events where we provided a pop-up activation. We created graphic idents for the social media challenges including the generation of the 1 Million KM challenge, keeping the look and fele inline with previous Fitbit competitions. Furthermore, we set up a work out with Greg Whyte and designed a pdf booklet to go out through the website. Pull Up banners / Graphic Idents / Website / PDF document / Social media content