Fitbit x Adidas City runs Activation and Social Media Campaign

  • Jon Wood
  • Sara Ashworth

Working with Fitbit, we created social media posts to generate awareness for their partnership with Adidas at the City runs events where we provided a pop-up activation. We created graphic idents for the social media challenges including the generation of the 1 Million KM challenge, keeping the look and fele inline with previous Fitbit competitions. Furthermore, we set up a work out with Greg Whyte and designed a pdf booklet to go out through the website. Pull Up banners / Graphic Idents / Website / PDF document / Social media content