Fitness Freak Branding Case Study

Thank you for taking a look at my Branding Case Study. Here's a quick description of the project. Short but sweet. Brief: To create a strong and powerful workout and fitness brand. Aimed at bodybuilders and competition athletes. The brand includes retail, gym and apparel. The idea here is to show how it will look in cross media applications. Please also see my very first EVER live stream of some of the process. I'd love to hear more about what you think and please feel free to connect. https://www.behance.net/Coops/videos