FITTS needed a refreshed website using their updated brand shapes and colours. I created a clean and modern aesthetic to bring the new brand elements to life and allow FITTS to stand out from the crowd.
Click here to view website
The problem
Since FITTS launched three years ago, they have always emphasised a people-first approach to business technology and change. They affirm that technology will never succeed if the needs of people are not considered first.
The shapes that FITTS wanted to bring to life throughout the website included the use of 'human-like' curves to represent how important people are to their operations and blocky 'technology-like' shapes that symbolise the powerful software and technology they help people use.
The solution
Working in Adobe XD, I created various mockups and had regular meetings with the client to discuss both our visions and whether we were aligned and agree on the best way to bring their vision to life. Incorporating the new brand shapes into text blocks and images throughout the site, fusing the human and technology-like shapes together, I created a vibrant and unique design that emphasises FITTS' friendly, people-centric approach to business.
