Flippin' Gens

This university project aims to create a magazine article in the style of Dazed Magazine. The article features the layout of washing symbols integrated throughout the text, in line with Dazed Magazine's style and visuals of Levi's, while also being formatted to engage the Gen Z audience. The article explores the changes in shopping habits between the Gen X and Gen Z audiences, highlighting the decline of shopping mall culture and the rise of online shopping. It serves as an informative piece for businesses, shedding light on the evolving preferences of Gen Z and newer generations.