FLO PRE-PREGNANCY PLANNER
Create a supportive and educational guide for people who are trying to conceive, to be offered as an extra when downloading the Flo app
Working closely with the fertility experts at Flo, we created three personalised planners for app users trying to conceive*. Due to differing content, we split our task into 3 demographics: <35 newly TTC*, <35 TTC for 6 months+ and >35 TTC for 6 months+.
We worked from a key insight: that trying to conceive can be a lonely and stressful time for women. Our aim was to provide a simple and effective roadmap through this chapter.
