Flor de Lima
FLOR DE LIMA IS A PORTUGUESE REFERENCE BRAND OF BEACHWEAR CREATED IN 2014. INSPIRED BY BRAZILIAN CULTURE, IT WAS DEVELOPED ESPECIALLY FOR CONFIDENT WOMEN, WITHOUT FEAR OF STANDING OUT, WHO DEMAND THAT THEIR SWIMWEAR BE AS INNOVATIVE AS THEIR LIFESTYLE.
APPROACH
The process started with an in-depth discovery and research phase to set the brand personality, positioning, and differentiation and redefine its aesthetic core. This resulted in a full renovation including new brand identity, materials, visual concept and the opening of news channels of communication.
BUSINESS CARDS
For the business cards the muted color palette and uncoated paper stock, combine to reinforce the lightness and elegance of the brand.
STATIONERY
This clean and classic look extends to packaging and stationery, including envelopes, receipts, wrapping paper, box, and tote bag which were all produced taking into account its environmental impact.
POSTERS
Each collection concept was based on brand direction and seasonal trends. This theoretical background combined with the process of experimenting, rearranging and transforming shapes and colors resulted in a hugely diverse range of prints, spanning delicate botanic elements and vivid geometrics that transcend the seasons.
Every year two collections are released, the main and the capsule, each with its concept and personality, and thus each with its narrative. To get this message across as well as possible, clinical analysis of the site, models and photographer is required.
SOCIAL MEDIA
At the time I started working with Flor de Lima the only point of contact they had with customers was through Facebook and most of the content was amateur photographs of the products.
A photoshoot was then scheduled and an Instagram account and website created. These new channels quickly proved extremely valuable in terms of sales and thanks to them the following summer it was possible to open the first physical store.
