Florence Care promotional photography
Promotional photography for the Florence app
I was approached by the team at Florence to create a series of photographs to promote their app Florence: Nurse & Carer Shifts.
This involved working with real nurses and carers as models to create the face of the Florence brand and to represent its users.
Over the course of this project, I directed models, and took and edited photos.
The resulting project is a series of fresh, true-to-life photos of the kind of women who form the backbone of the caring industry.
Many thanks to the team at Florence for giving us the space to shoot, as well as finding our wonderful models.
You can find other examples of my work, including portraits, street photography, and more, at my Instagram.
