Floriental - Comme des Garçons

  • Younji Ku

Sparked by Nick Knight's longterm passion for photographing flowers, Comme des Garçons asked the imagemaker to create a film for their new scent, Floriental. Drawing inspiration from the cistus flower, which has no smell, the fragrance challenges the traditions of perfumery to reimagine a scentless flower. With no definite top, middle or base, each ingredient - from sandalwood and incense to pink pepper and plum liqueur - emerges and recedes in creative confusion. Echoing the scent's spirit, flowers break apart, dissolve and become something new in Knight's fashion film. I was interested in evoking the relationship between painting and flowers,’ said Knight. ’In this film for Comme des Garçons I wanted to suggest that the flowers were transforming themselves into a painting: painting themselves.


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    Nick Knight

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      Comme des Garçons