FLORITA : Beachwear

  • Macki Maconie

Branding Design Brand Guidelines E-commerce Website

Florita Beachwear creates sustainable swimwear, ethically produced in Rio de Janiero, Brazil. The Florita woman is strong, exotic and eco-conscious, so the branding and colour palettes needed to reflect this. We made a customised Shopify website and developed an elegant logo incorporating a lobster claw, to mimic the hand embroidered details found on the beautifully handmade bikinis.


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    Studio Macki