FMP: Horror Film Poster Design 1968-1980-2018

  • Shannon Johnston Howes

For my Illustration BA Final Major Project, I looked at the different styles and techniques used in film poster design through the 20th century and up to the modern day. In conjunction with my dissertation on the archetypes of mothers in horror films, I took three films covered in my dissertation from three different eras and subgenres of horror - Rosemary's Baby (1968), Friday the 13th (1980), and Hereditary (2018) - and created posters for each film in the style, and using popular mediums, of the time of another of the three films. The resulting designs are; a late 60s style poster for Friday the 13th; an 80s style poster for Hereditary; and a 2010's style poster for Rosemary's Baby. The mediums used, composition, colours, typography and visual content of each poster is based on research into general themes of graphic design in each era, the posters for other horror films released in the year of the three films I had chosen, graphic designers and illustrators who had large influence over the trends of the time, and modern day perceptions of imagery and styles that define each era.

Friday the 13th (1980) in the style of the late 1960s. Painted using gouache, text added digitally.
Hereditary (2018) in the style of the 1980s. Painted with watercolour, detailed with colour pencil, text and glow added digitally.
Rosemary's Baby (1968) in the style of the mid-2010's. Digitally rendered.