FMP - Thomas Cook Rebrand

Through the creation of a new brand identity, Thomas Cook was rebranded as a restaurant experience. The challenge was to provide Thomas Cook with a new look and an initial strong position in the market. My aim for this project was to create not only the new logo and identity of Thomas Cook but to create external forms of advertising as well as the new restaurant layout and activities that go on inside. I wanted to bring something forward and allow people to have their holiday experiences brought to them in an affordable, family friendly way. My Thomas Cook will be separated into three different events throughout the year, Beach Break, Winter Escape and Jungle Adventure. That way people can experience different types of holidays throughout the year keeping it fresh and interesting.