The Ananian Philanthropic Foundation was born from the Armenian benefactor Gregorio Ananian to support young people in their studies and cultural training. In 2015 the Foundation turned to the studio to renew its visual identity and communication.
For the logo's design, we decided to focus on the element that characterizes the Armenian name: the repetition of the syllable AN. The setting of the three syllables vertically thus suggests growth, the multiplication of opportunities offered to young people by the study grants provided by the Foundation.