FONT PERSONALITIES

  • Charlotte Knapp

What if fonts were people. It is important to think of personality and tone of voice when designers are choosing a font, and not solely based on its legibility.

This project stemmed from my final major project, from developing my final major project I branched off, and created the Front Personalities. Font Personality stemmed from collecting quantitive research about individuals perceiving specific letter forms. I felt that some of the responses that I had been given were much more in-depth and featured something more than that was required.

In my final major project I was asking participants their perception on individual letter forms, some of the responses that I received were full of interesting characteristics, individual started describing letterforms as if they were actual people, this gave me the idea to create Font Personalities.
What would they look like?

If you were to sit at a table with them what would they smell like?

Are they a loud person, or do they sit in the corner of the room?

What would they feel like, if you accidentally bumped into them?

What would they eat, so what would they taste like?
Imagine that the following fonts represent a whole room full of
different people. What assumptions would you make about them?

Here is the whole book on what people have said they think these fonts would be like, all 32 of them..

This project stemmed from my final major project, from developing my final major project I branched off, and created the Front Personalities.

Here is the link to my final major project, The Five Senses Alphabet :
https://the-dots.com/projects/the-five-senses-alphabet-422073

I also created an other project that stemmed off my final major project, Alphabetical Identites :
https://the-dots.com/projects/alphabetical-identites-422019
Please go to : https://www.charlotteknapp0.com/senseography for more information about this project.

Thank You,

Charlotte