A blog is only useful if you deliver quality content that provides helpful information or entertains its readers. Ideally it is both. But that is not an easy thing to achieve. I mean, who really reads a blog? Many companies these days tack one onto their website because they’ve been told it’s good for SEO. But is it? Really? The answer is: only if you put your heart and soul into it and the likelihood is that you don’t have the time to put your all into your blog; you’re too busy running your business. So why not outsource it to someone who really knows how to put the passion back into your web copy? The foodrambler blog was born out of a love of writing and of food: cooking it, looking at it, smelling it, even listening to it and above all tasting it. What began as a hobby became so popular that it grew into a vehicle for setting up pop-up events business Rambling Restaurant, garnering thousands of followers on Twitter and Facebook. The foodrambler blog appeared in The 50 Best Food Websites by Jamie Oliver for The Independent, Metro, londonist, Review of the Day on Trusted Places, Blog of the Day on Fuelmyblog.com and was featured twice in WordPress Growing Blogs of the Day.