FoodScout

Although people like to think they are a conscious consumer, how many customers actually buy products that are best for the animals they are eating, rather than their own wallets or stomachs? FoodScout is a NFC chip placed next to supermarket pricing labels without the supermarket's knowledge. Scanning your phone will send the customer to a TikTok page that shows exactly how the product goes from Farm to Shelf; making you think twice about the products you buy. Scanning the press campaign via Snapchat also directs the consumer to the TikTok page, giving information about products and how the animals have been treated.