CHALLENGE
March 2015 : Foot Locker launched a new collection of exclusive sneakers throughout Europe.
Sneakers, with a really strong personality.
IDEA
So much personality... that you have to proove you deserve them.
In March, it’s the shoes that choose.
Let’s go for an epic rap battle against sneakers with a strong character.
RESULTS
This event have been condensed into 7 episodes, translated into 5 languages and broadcasted across Europe through social media (5 millions views).