Football Withdrawal Disorder

  • James Reynolds
To promote Sky Sports Fantasy Football, we 'discovered' a new medical condition, suffered by millions of football fans during the long summer months without their beloved sport - Football Withdrawal Disorder.
Those who tweeted their symptoms using the hashtag #fwd were then sent a personalised doctor's note, advising them to play Sky Sports Fantasy Football.
The story even managed to dupe Fox Sports into believing the condition actually existed.


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    Sky Sports