For The Now

Chestnut Tree House is a wonderful and inspirational charity, providing hospice care to children with life-shortening illness and support to their families. 'For the Now' would become the first campaign to raise the profile of their organisation and the care it provides for children. The campaign, which would later become a brand platform, celebrated never missing an opportunity, immersing yourself in the now, and leaving any preconceptions as to what these children could, and could not do, at the door. What started as a print and digital campaign, became the foundation for this company's brand identity, tone of voice, and more importantly, a powerful message for everyone involved in the organisation.