The royal emblem became the centrepiece of the Jubilee’s Royal Collection and a point of celebration. It graced everything from the front of trains, the sides of buses, museums, and concert stages. With millions of impressions, the success of the royal emblem received global coverage and praise from news outlets, industry experts, and even praise from Charles, Prince of Wales who noted his love for it’s simplicity.
From the emblem’s success, AKQA was commissioned by The Royal Household to design a suite of stickers for social platforms to celebrate The Queen’s Platinum Jubilee, including PJ the Corgi and the first ever royal AR filter allowing you to wear the centrepiece of the Crown Jewels, St Edward’s Crown. The stickers are available across all social platforms by searching Platinum Jubilee.