Forma Art Gallery Brand

  • Marcelina Slabuszewska

Final Major Project - branding project for a (hypothetical) contemporary art gallery.

The main thing is a dynamic identity adaptable to the versatile contexts of an art gallery. Extracted from the logotype, the brand icons/ abstract shapes that can convey different tone and information depending on the composition. The shapes come together in patterns to promote the gallery as a collective...
... or are used individually to represent a singular artist or exhibition.